OWA Customization for Marketing Application
OWA i.e Open Web Analytics has been customized for specific needs of a marketing company. It is an end to end multi-organization marketing application where registered organizations can control all their online and offline marketing from one single place. It has a capability to track website traffic for the organizations as well. aQb Solutions has worked on OWA customization. OWA is an open source web analytics to track and analyze website visits.
Key features of OWA Customization for Marketing Application :
- Integration of OWA
- Used OWA data Data API to show the raw data provided by OWA
- Customized OWA to support website tracking for multiple organizations
- Dynamic OWA Instance creation at the time of new Organization creation
- Date range filtering