Smarter CPQ Engine and Seamless Part Number Matching for Higher Conversions and Happier Customers

Revolutionizing Product Configuration & Part Number Matching for a US Manufacturer

When it comes to the dynamic manufacturing industry, speed, accuracy, and customer convenience can make all the difference. A prominent US-based manufacturing company — a leader in encoders, sensors, and automotive accessories — wanted to modernize their sales and product configuration process. Their outdated CPQ (Configure, Price, Quote) system and lack of a streamlined competitive cross-referencing process were slowing down operations.

Our team stepped in with cutting-edge CPQ engine solutions and cross reference engine solutions, creating a modern, web-based CPQ module and an innovative industrial parts cross reference software that transformed the way the company’s customers configure products, find competitive equivalents, and place orders.

The Challenge

AWS solution providers for commercial real estate agencies and brokers

The company faced multiple operational bottlenecks:

  • Outdated CPQ System: The existing CPQ module was slow, difficult to use, and failed to meet modern customer expectations.
  • No Competitive Cross Reference Tool: Customers often needed to replace competitor parts with equivalent ones, but had no easy way to find the correct match.
  • Inefficient Quotation Process: Determining final product pricing required multiple steps and internal coordination, leading to delays in sending quotes.

Solutions for a Long-Term Impact

To address these pain points, our team came up with the following solutions:

AWS migration and cloud consulting services for real estates

Modern Web-Based CPQ Module

We delivered a custom-built CPQ software for manufacturing with a sleek, intuitive interface. Our custom product configurator allows customers to:

  • Configure products by selecting the main item and preferred accessories.
  • Automatically generate a part number based on their configuration.
  • Get a datasheet associated with the part number; this datasheet is automatically generated by our system.
  • View the updated 3D model corresponding to the product configuration. 3D model updates automatically according to change in product configuration.
  • Request a quote and receive a unique quotation number instantly.
  • View final pricing, calculated using a unique Baan Customer Number and its associated multiplier retrieved from Salesforce.

The current product configurator ensures seamless price calculation and quotation management, improving speed and accuracy.

AWS migration and cloud consulting services for real estates

Competitive Cross Reference Engine

We created a first-of-its-kind cross reference engine solution enabling customers to:

  • Enter a competitor’s part number and instantly find an equivalent part manufactured by our client.
  • View matching products along with other available options.
  • Save valuable time compared to traditional manual searches for equivalents.

This cross reference engine software provides a significant competitive advantage, as very few, if any, companies in the manufacturing sector offer such a fast and user-friendly solution for competitive part matching.

AWS migration and cloud consulting services for real estates

Smart SEO for Competitor Part Replacements

When prospective customers search in Google for an equivalent competitor part, our client’s matching products appear in the search results.

  • To make this possible, we developed and indexed thousands of dedicated landing pages focused on competitor equivalent parts.
  • These landing pages are optimized to rank prominently on Google, driving higher visibility.
  • They specifically address the needs of dissatisfied customers who are actively seeking reliable alternatives.
AWS migration and cloud consulting services for real estates

SAP Integration

SAP integration eliminated bottlenecks for the production team and ensured smoother order fulfillment.

  • To streamline operations, we integrated SAP directly into the portal to store and fetch customer sales orders in real time.
  • We implemented controlled file-sharing mechanisms and used secure protocols (like SFTP or encrypted APIs) to allow seamless sales order data movement while maintaining confidentiality and compliance.

Outcomes

The implementation of our CPQ engine solutions and cross reference engine software delivered transformative results:

  • Faster Product Configuration & Pricing: The custom product configurator significantly reduced time-to-quote, enhancing customer satisfaction.
  • Streamlined Sales Process Automation: The automated workflows within the CPQ module streamline the client’s internal sales operations by simplifying lead management and enabling seamless order generation, invoice creation, and discount application.
  • Industry-First Competitive Matching Tool: The industrial parts cross reference software simplified the process of finding equivalent competitor parts, giving the company a market edge.
  • Higher Operational Efficiency: The company’s entire sales-to-production cycle became more efficient, faster, and more customer-friendly.

The Last Words

By modernizing their product configurator and building a groundbreaking competitive part number matching system, the company is now equipped with future-ready CPQ software for manufacturing and cross reference engine solutions that drive sales, speed up operations, and strengthen customer loyalty.

We guarantee same-day responses.

Lose no time to avail 100% dedicated services.

Looking for a excellent business idea? Please fill up this form
Previous Project
Next Project